Every inbox, one queue
Shared and personal mailboxes, plus WhatsApp and webchat. Ettore sorts RFQs and orders from everything else.
For wholesale distributors
The AI back office for wholesale distributors
Ettore turns the RFQs and orders in your inbox into quotes and sales orders in your ERP. Your team approves them.
- Lighting & electrical
- HVAC & plumbing
- Food & beverage
Companies we work with
The problem
Your sales and back office are stuck doing slow manual work
Your inbox is chaos:
RFQs, orders and questions arrive by email, WhatsApp, PDF and Excel, all in the same pile, all written the way the customer talks.
Your company info is everywhere:
Catalog in the ERP, prices in a spreadsheet, the rest in someone’s head. Your team takes forever to respond to a simple request.
Your team keeps doing manual work every day:
The same lookups, the same retyping, the same copy-paste into the ERP — work a machine can do in seconds.
Agents
One AI back office. Several jobs.
Quoting is the core job; order entry and product questions run on the same engine, inside the inbox and the ERP you already use. Open one to see it work.
Another back-office job?
Invoicing, exceptions, SKU mapping: the same read, match and draft pattern.
Talk to us01 · RFQ → Quote
Quote requests
A customer emails a list of products. Ettore turns it into a priced quote in your ERP, with a reply ready to send.
- Finds the RFQ among everything in the inbox.
- Matches every line to a SKU in your catalog.
- Applies the customer’s price list and shows the margin.
02 · Order → Sales order
Order entry
Purchase orders arrive as email text, PDFs or spreadsheets, often with codes from other brands. Ettore turns them into a sales order.
- Reads the email body and the attachments.
- Maps every line to your SKUs, including codes from other brands.
- Creates the sales order once your team confirms it.
03 · Question → Answer
Product assistant
Your team asks about a product in plain words. Ettore answers from the real catalog and live ERP stock.
- Searches the catalog the way customers describe things.
- Checks live stock before it answers.
- Never guesses a SKU. If nothing fits, it says so.
In production
Running every day at Aronlight.
Aronlight is a lighting distributor with companies in Portugal and Spain. Each figure says whether it is measured or an estimate.
~3,000Requests a month at Aronlight
Across all its channels, by Aronlight’s own estimate. About 780 a month already reach Ettore, read and matched without anyone retyping them.
3,000: Aronlight’s estimate. 780: measured to September 24, 2026.70%+Could need no human intervention
The share of these requests we estimate Ettore could handle on its own, once it covers all of them.
Ettore’s estimate, not yet a measured result.3 → 1Catalog sources brought together
Odoo, a 132-page price table and 20 technical-datasheet spreadsheets, now read as one, so every line is matched against all of it.
4,300+ products across two companies.How it works
From the inbox to the ERP
Every agent runs on the same core: read the request, match it to your catalog, price it, then wait for your approval.
Reads every format
Email text, PDFs, spreadsheets and images, written the way your customers talk.
Matched to your catalog
Every line is matched to a SKU in your ERP. Each match shows how sure Ettore is, so your team only checks what’s flagged.
Priced the way your team prices
Customer price lists, discounts and margins come straight from your ERP, with the arithmetic shown.
Stock checked before you quote
Live stock, what’s on its way and when, and alternatives you can ship today.
You approve, it goes to the ERP
Pick a mode for each request type. Anything uncertain waits for a person, whatever the mode.
Product names, codes, prices and people in the visuals are sample data.
Why work with us
Ettore works 24/7, so your team can focus on selling.
It reads and processes every request as it arrives, day or night, and can automate much of the routine work. Your team keeps the decisions.
On every request, it…
- watches the inbox
- finds the customer
- identifies the product
- matches the SKU
- applies the price
- checks stock
- drafts the quote
- flags the exceptions
- waits for your approval
Priced by volume.
You only pay for the requests Ettore handles — not a flat license, not a seat count — and you can turn it off anytime.
It understands your industry
Works with B2B distribution firms only — lighting, food & wine, electrical. Built on experience across many distributors. Your data stays yours and is never shared.
Built by serial tech entrepreneurs
Founded by operators who’ve scaled and exited multiple companies globally (Rocket Internet, Gaia Design, Revelo).
Works with
Connects to the systems you already use.
Your ERP, your mailboxes and the channels your customers already write on. We set it up with your team.
Don’t see your ERP? Book a call to check your setup.
ERP
- OutlookGmail
- Documents
- PDFExcelImages
- Chat
- WhatsAppWebchat
- Languages
- PortugueseSpanishItalianEnglish
See how Ettore automates quotes in Odoo →Every integration, and how it connects →
Built for distribution
Proven in lighting. Built for distribution.
Ettore works only with B2B distributors, and reads requests the way your customers actually write them. Lighting is in production today; the other verticals share the same shape.
Lighting & electrical
Wattage, color temperature, IP rating, beam angle. Thousands of near-identical SKUs.
“40 downlights 30W 4000K, IP54 ok”
More on lighting & electrical →HVAC & plumbing
Pipe sizes, pressure ratings and brand-to-brand equivalents.
“10x válvula esfera DN25 PN16 latão”
More on HVAC & plumbing →Food & beverage
Case packs, formats, vintages and per-customer price lists.
“6 cx Chianti 2022 75cl, 2 cx magnum”
More on food & beverage →Your data
Stored in the EU. Never used for training.
Stored in Frankfurt
On DigitalOcean servers in Germany.
Read by named AI models
OpenAI and Anthropic, through their APIs, whose terms don’t allow training on your data. That processing may happen outside the EU.
Every action is logged
Your admin sees everything Ettore reads and does. We see it only during an incident.
Never shared
Your data isn’t shared with another client, used to serve one, or used to train a model.
FAQ
Questions we get asked.
Does Ettore replace our ERP?
No. Your ERP stays the source of truth for the catalog, pricing and stock. Ettore sits next to it, reads from it, and writes back only what you approve.
Can Ettore change data in our ERP?
Only what you approve. Ettore reads your catalog, prices and stock, and writes back a quote or order once a person has approved it — or, for request types you have put on Autopilot, only when the match is clean. Your ERP stays the source of truth.
Is our data shared with other distributors?
No. Your emails, catalog, prices and quotes are never shared with another client, never used to serve one, and never used to train a model. To read your emails, Ettore sends them to OpenAI and Anthropic models through their APIs, whose terms don’t allow training on API data.
Which ERPs do you connect to?
Odoo, SAP Business One and Microsoft Dynamics are connected. Mail intake works with Outlook and Gmail. If yours isn’t listed, ask us — that’s a conversation, not a no.
What happens when it cannot find an item?
It says so. A line Ettore cannot match is labeled No match, and a line it is unsure about is labeled Check match. Anything unrecognized defaults to Check match, never to Ready — that is an architectural rule, not a setting.
Does anything get sent to our customers automatically?
Only for the request types you have explicitly put on Autopilot, and only when the match is clean. Anything uncertain or unmatched never goes on its own — it routes to a person. You choose which types qualify, and you can leave everything on review.
What do we need to give you to start?
Access to the mailbox that receives requests, and a way to read your ERP catalog. No migration, and no change to how your customers write to you.
How long does setup take?
About a month, based on our first rollout: setup, a demo on your own requests, a training session with your team, a paid pilot, then scaling up.
How is it priced?
You only pay for your volume: a monthly amount based on the number of requests handled, not per seat, so putting more of the team on it costs nothing extra. You can turn it off anytime.
Bring us your messiest RFQ.
Your customers don’t send tidy orders. They send emails, PDFs and spreadsheets, descriptions instead of codes, and their own codes instead of yours. Bring a real one: we connect a mailbox and your ERP and show you the draft Ettore writes from it.
How we get you live — about a month
- Setup · mailboxes and ERP connected
- Demo on your data · drafts from your own requests
- Training · one session with your team
- Paid pilot · real requests, your team approves
- Scale up · more mailboxes and request types